Description
In this assignment, you are required to write about the strategic advantages and disadvantages of different entry modes. Choose 2 modes of entry, and compare them. First, explain the theoretical background of both entry modes and how to enter the international markets. Then, give practical examples of how the two entry modes have been applied in practice by business(es).
Remember to present clearly the strategic advantages and disadvantages of each entry mode for specified companies and products, supported by examples and appropriate references.
Submission
Your paper is expected to show research into the issues with clearly documented links to class and outside readings. The paper must be consistently formatted in APA style, APA in-text, citations and references included. As a general guideline, the body of your paper, meaning your answers to the questions, is to be 3 to 4 pages (excluding the front page, table of contents, references, and possible appendix). Please ensure that you cover all the elements of the assignment and demonstrate your understanding of the given topic. Don’t forget to synthesize, analyze, and evaluate related ideas and issues. Short quotations from a company website can be used, if appropriately indicated in the text and in-text cited according to the APA style, but you are not to submit a paper with the majority of its content copy-pasted from any website.
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