Description

Imagine you have been hired to develop an advertising campaign for Zara clothing brand. Identify a
niche that is not being served by this brand. Construct both an advertising campaign and a theme for
this niche. Write a four to six (4-6) page paper in which you: Prepare an overview of the product, its
brand category, and the niche that it is intended to fill. Evaluate the unfilled product niche, focusing on
the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations
for the fictional brand. Design a brand image for the campaign that fits the market niche on which the
brand is focused. Develop a campaign theme to communicate that image to the target market. Outline a
sample advertisement in which you illustrate both the campaign theme and brand image.

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