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The Group Project provides opportunities to improve your understanding of how to be effective in two major areas:

• Marketing strategy,
• Group processes/teamwork
• Project presentation skills
• Market analytical skill

The topic of the project covers a case study/empirical paper based on a marketing concept study with theoretical and practical applications for enhancing marketing strategic and managerial thinking.

The group will be given an assignment in a topic that related to the covered material in the course Marketing Management “MKT506” with a general guideline for preparing the report and the presentation as follows:

OUTLINE OF GROUP PAPER:

Each group paper must include the following sections (numbered and labeled as follows):

Objectives:

1. Write a short introduction to introduce the report context ans subject based on the questions.
2. Clearly State the objectives of your report in relation to the assignment subject.

The Methodology of the report:

1. State the methodology that was followed in analyzing the chapter.
   1. State your styles of presenting the information on the report.

The marketing concept/model or Body of Knowledge:

1. Write a brief background about the applied/covered topics (use resources from the course materials, and any other relevant materials/resources)- (i.e., positioning, target market, segmentation, customer relationships etc.,).

Discussion and analysis:

1. Answer the given Question in a discussion format using the chapter materials and other resources.
2. Make your reflections on the findings.

Takeaway of this project:

List the major listens/ benefits learnt from this exercise:

1. Practical learning listens: marketing practice.
2. Marketing concept/Theory and Academic topics/ insights.

Closing Statement- Conclusion:

1. Write a brief conclusion of summarizing the overall learning benefit and coverage in a strategic Marketing perspective.

Report Structure:

1. The report should follow the structure of the instruction above.
2. The length of the analysis should not exceed 10-12 pages (Word Document)
3. Use any supporting illustration methods, Tables, graphs, comparison, SOWT analysis, etc.

Presentation: -(Team presentation)

1. Prepare a presentation (PowerPoint).
2. The presentation should contain summary of the project.
3. It should not exceed 5-7 slides.

Length of the report:

Total length of the project should be 10-12 pages of text (Time New Roman references and any appendix material), single-spaced (12-point font) Title (16-point font bold), heading (14-point font bold all capital) and sub heading (12-point font small letter).   Be sure to include a cover page that includes the name of university, project title and names of all group members. Use subheadings to divide the sections. Use colored A4 pages to divide the sections. Do include executive summary, table of contents and references.

Reference Style:

• Be sure to cite all sources used in compiling information, whether paraphrasing or directly quoting those sources.  If you are using direct quotes, include page numbers in the citation.  Examples of bibliographic references:

• For Journal Papers:
• Sitkin, S. B., & Weingart, L. R. (1995). Determinants of risky decision-making behavior: A test of the mediating role of risk perceptions and propensity. Academy of Management Journal, Vol. 3 No. 2, pp. 1573-1592.
• For Websites:
• World Trade Organization (2012). Statistics database, International Trade and Tariffs Data. Retrieved July 31, 2016, from
•             http://www.wto.org/english/res_e/statis_e/statis_e.htm
• For Books:
• Carson, D., Gilmore, D., Perry, C., & Gronhaug, K. (2001). Qualitative Marketing Research. Great Britain: Sage

The most critical issue with respect to citation of sources is that the citation given in the text of the paper must match alphabetically a source in the reference list.  Double-check and reconcile your reference list to make sure every citation is included!

1. Reference Quantity and Quality:

Your paper will be judged in part on the basis of your reference materials, both that you have used adequate sources to gain multiple perspectives and that these are respected, credible sources.  It is expected that most of these are secondary sources, although primary sources are encouraged as well.  A bibliography with fewer than 10 sources is likely to be judged as less than adequate. 

1. Wikipedia may be used to help you identify credible sources, but do not rely on it as a reference.  Multiple citations to Wikipedia will hurt your grade.
2. Tables:

All tables, figures, graphs, and exhibits included within the paper should be numbered (i.e., Figure 1) and given a descriptive heading.  At the bottom of each, the word `Source’ with full bibliographic citation should be included, as shown below.

Evaluation Criteria:

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