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CASE STUDY.

1. Read Case Study “Ford Motor Company” (page 254 in Strategic Management in Action textbook).

2. Post a 3-5 page paper answering the following:

3. Describe the global car industry’s characteristics.

4. Describe and analyze Ford’s domestic and global corporate strategies.

5. Describe Ford in terms of product design, manufacturing, marketing, and corporate culture.

6. How do you suggest Ford increase its presence in the global automobile market?

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