Select 1 of the 3 questions provided (below).
1. Choose any contemporary domestic or global company and go to their website and peruse their information. Conduct a search on the company in peer-reviewed journals and trade magazines, also. Based on what you were able to find, describe their business model and each of the following components: the offering, the customers, the infrastructure, and the financial viability. Please be thorough in your responses and use the textbook and a COD library resource to support your writing.
2. Different customer segments have different needs, which require different approaches and more tailored solutions. Business success depends on defining customer segments and becoming familiar with the type of customers most likely to buy the product or service. Now that you have identified your own business idea (and based on your reading), analyze which customer segment would be most appropriate for your business and explain why. In addition, provide an example of a similar company that you can identify that also has a similar customer segment. Please be thorough in your responses and use the textbook and a COD library resource to support your writing.
3. You have a phenomenal business idea, but how do you know that it will work? You have to test the idea, of course. But what will that look like for you? After doing a little reading, provide two examples of ways that you can test your idea. What are the steps you will take to do these tests? Ensure that your examples provide much detail. Please be thorough in your responses and use the textbook and a COD library resource to support your writing.