Description

Paper instructions:
1. Research what are the characteristics of good direct email campaign, summarize results and provide references (2.5 Marks);
2. Outline a plan focusing on at least 3 initiatives that would improve email conversion (i.e. from email opened to downloading the app and completing the order via the app). Based these initiatives on the outcome of your research at point 1. Include a discussion of limitations and assumptions (2.5 Mark);
3. Recommend a research design for tracking the performance of the app (e.g.: How satisfied are customers with it? What do they use the app for? Etc.) (5 Marks).

Get Homework Help Now