Now YOU will design a candy bar based on your personal experiences as candy bar consumers and your new role as potential marketers.  When designing your candy bar, be as creative as you can.  However, the candy bar you design must answer the following questions, as shown in the handout.

To whom will your candy bar be sold?  The answer to this question will specify the characteristics (age, gender, income, health-consciousness, etc.) of your target market segments.  Provide a rationale for the market segments you choose.

What is the product?  The answer to this question will specify the features, such as the ingredients, form, size, packaging, etc. and benefits of the candy bar you think are important to consumers.  Provide a rationale for the product you create.

How much will consumers pay for it?  The answer to this question will specify the price paid for the quantity received by consumers.  Provide a rationale for the price you want to charge.

How will consumers find out about it?  The answer to this question will specify the advertising methods and message you will use to communicate to consumers about the candy bar and the kinds of inducements (coupons, samples, etc.) you will offer them to try it.  Provide a rationale for the promotions you want to use.

Where will consumers buy it?  The answer to this question will specify the types of retail outlets or “place” where consumers in your target market are likely to buy the candy bar.  Provide a rationale for your distribution channels.

How is your candy bar different from those already on the market?  The answer to this question will specify the significant points of difference of your candy bar.  Provide a rationale for its superiority.