Description

Project: Write a paper of 1,500 words that responds to the following: Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following: 1)Engage their existing customers 2)Attract new customers 3)Listen to employee and customer feedback 4)Respond to crises Provide current examples. Apply Kirton’s adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media

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