The executive summary should summarise what the report will consist of and what the outcome will be – not solely about the extension.
This is an academic report and needs to be written as such. Not a brief overview. Anything presented in a table will not count towards the word count:
Theories presented in tables will be the brand equity model, identity prism, swot analysis, tows analysis, pop + pod table, RACE model and Gantt chart.
Read each section and tips for where to find statistics and infographics. The website Statista is useful for this.
some further details about the theories that need to be used – as well as Kapferer’s brand identity prism
Please ensure everything is referenced correctly in the Harvard for Falmouth style and that in the in-text citations are being used – this includes the swot analysis and pop and pod table
This will be a visual report so I will use whatever you write and input it into a document on inDesign, please use relevant graphs and figures – The chosen designer is Alexander McQueen and the entertainment giant is Fortnite.
The referencing style will NEED to be in Harvard for Falmouth style.
I have completed the Key milestones for the chosen fashion brand but will require you to complete the projected timeline for the implementation of the brand extension as well as a timeline for McQueen’s runway shows to date.
Leave the brand positioning map, mood board and any mock-ups to me as I will have to do that myself
*important* in-text citations must be from various sources, not just one to show extensive research has been done. Also, include information from books.
The word count is 1,200 /- 10% – anything put into a table does not count towards the word count
Brand extension idea –
Virtual Fashion Shows: Scheduled virtual fashion shows take place in designated areas within the Fortnite map. Players can attend these shows to watch AI-controlled models showcasing Alexander McQueen’s virtual designs, complete with music, lighting effects, and immersive visuals.
Limited-Edition Collectibles: Release limited-edition virtual collectibles and merchandise tied to the Alexander McQueen x Fortnite collaboration. These could include digital art prints, virtual fashion accessories, and exclusive in-game items, available for purchase or as rewards for participating in special events and challenges. There will be a capsule collection – head to toe – unisex items available to buy in-game and real-life targeting a younger audience at a lower price point
UK based launch
Promotion:
The event is promoted through a combination of in-game announcements, social media campaigns, and collaborations with gaming influencers and fashion influencers. Alexander McQueen’s social media channels feature teasers, behind-the-scenes content, and exclusive sneak peeks of the virtual fashion line, generating excitement and anticipation among players and fashion enthusiasts alike.
Overall, “McQueen’s Metaverse” offers a groundbreaking fusion of fashion and gaming, bringing the creativity and innovation of Alexander McQueen to the dynamic world of Fortnite. It serves as a celebration of art, culture, and self-expression, inviting players to explore new horizons and embrace their individuality within the virtual realm.
Please see the report structure and let me know if there are any issues or questions regarding the information