Description

Please read the attached article and answer the following questions for the Capturing Value section.

1. Explain what you learned from reading the section (that adds new understanding to marketing);

2. Explain the role of the jobs-to-be-done framework and how it can be used for segmentation and targeting (in the “science of marketing”);

3. Include examples from real companies (that you can get anywhere, except the article itself—get from our textbook, the internet, practical experience, etc.) that illustrates the points in number 1.

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