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Overview: It is important to choose a marketing strategy that considers the environment, the competition and your products’ strengths and weaknesses. Make sure to practice with the Learning Activity if you are not confident regarding a SWOT Analysis before responding in the Discussion. What is the competitive strategy for your company? Using Porter’s Generic Strategy, which approach will you use and why? Once you identify your approach, discuss how your strategy will be implemented given the market forces. For example, if you choose a differentiation strategy, how will you differentiate your product or service from the competition? Will your prices reflect the strategy you chose? How will you market to the audience reflected in your strategy?

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