Persuasive Internal Communications

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Description

As employee relations manager of Paychex in Halifax, one of your tasks is to promote
Urban Farming, a global organization that has established almost 60,000 gardens in
nearly 40 cities. Originating in the Detroit area, Urban Farming is a combined effort of
major corporations. You must recruit 12 co-workers who will volunteer to plant gardens
and teach community families about healthy eating.
Find volunteers in your company to start a community garden and in turn recruit
other Paychex volunteers. Halifax offers more than 1,000 vacant lots to choose from, and
the city already manages 40 gardens. Paychex volunteers will be expected to attend
training sessions and then to supervise and instruct participating members of the
community. In return, employees will receive two hours of release time per week to work
on their Urban Farming projects. The program has been very successful thus far, and the
interest in community gardens is growing.
Your Task: Write a persuasive memo or email with convincing appeals that will bring you
12 volunteers to work with Urban Farming. Upload the message here.

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