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Based on the selected international company (KFC) opted for Field Study Project, website analysis to be conducted on the following analysis criteria.

Outcome: Write a 3 – 5-page report. Analysis Criteria’s:

• Comparison with at least 3 competitor’s website 
• Website as a comprehensive business tool 
• Ability to adapt to customer’s dynamic needs and wants 
• Clarity and credibility of ideas 
• Providing differentiating platform
• Providing adequate information about research areas –Marketing, Finance and HR
• Interactive and viewer engagement 
• Presentation viability
• Effective Sales tool 
• AIDA – Attention, Interest, Desire and Action

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