Description

You are the CEO of the organization in the case provided, address the following: 1) Write a directive to the Director of Marketing and Communications outlining the exact strategy they should take to a) write an external public response addressing the situation and b) develop a short and long term marketing strategy going forward. 2) Write a directive to the Director of Human Resources outlining your strategy for how to recruit, retain and motivate employees. 3) Construct a set of data-driven questions for the Chief Operating Officer to produce. Explain why you are looking for this information and what you expect to do with the results. 4) Write a directive to your Chief Technology Officer outlining your technology concerns and things he/she should consider. 5) Write a statement to your Board of Trustees explaining the ethical and social responsibility the organization carries and your proposal for how you plan to meet that responsibility.

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