The vocational scenarios of Unilever plc etc. are for guidance and broader understanding of the tasks involved. You may choose an organisation of your choice. However, the answers should focus the tasks in P1 to P8. Please do not use P1, P2 etc as paragraph headings of your assignment and decide your own appropriate headings. Provide the information at appropriate level. For example, evaluation is not same as explanation.
P1: Define international Marketing (100 words)
Analyse key concepts of international marketing. (200 words)
Analyse the scope of international marketing. (200 words)
P2: Explain the rationale for your chosen company to want to market internationally (note: provide at least three explanations/rationale). (300 words)
Describe the various routes your chosen organisation could take to market internationally (note: provide between 3 to 5 routes). (300 words)
P3: Evaluate the key criteria to use when considering which international market to enter. (300 words)
Evaluate the steps in selection process to use when considering which international market to (300 words)
enter.
P4: Explain, using examples, the different market entry strategies, including the advantages and disadvantages of each one. (please note its mandatory to explain advantages and disadvantages.) (400 words)
P5 Written Content: Discuss the key arguments in the global vs local debate (whether to go global and stay local) (300 words)
P5 (PowerPoint Presentation): Please note that in addition to your written report, you are required deliver a five minutes face-to-face individual PowerPoint presentation: Your presentation slides should also be uploaded on the VLE.
In your presentation you should be offering a broad summary of the primary arguments in the global versus local marketing debate (P5 Criterion).
P6: (using a table) Discuss how your chose organisation apply different product, pricing, promotional and distribution approach differs in two different international market. (400 words)
P7 Discuss various international marketing approaches three different organisations and their international contexts. (note: provide detailed comparison of local, international, multi-domestic and global marketing and provide specific examples from organisation) (300 words)
P8 In table, compare home and international orientation and ways to assess competitors, giving implications of each approach. (note: provide detailed comparison of polycentric, geocentric, ethnocentric, and how competition is manged under each.) (400 words)