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Marketing Management Individual Assignment Each student is expected to select a marketing concept/theory (such as 4p’s, ​STP strategy) that s/he finds most interesting in this course and submit an individual assignment based on it. In this assignment, students are expected to start with a brief introduction about why they find the concept/theory interesting. Next, they should summarize their learning about this topic from the relevant lectures and seminar activities using suitable real-life examples (choose a real famous company, such as MacDonald’s). Students are also encouraged to look for information from other sources such as library books, articles, and information from newspapers or the Internet. Besides describing the topic with examples, effort should be made to identify some exceptions or counter-intuitive observations that may critically challenge the existing theory/concept. Last but not least, students should AVOID ‘transplanting’ materials of their group presentation to their individual assignment as this would indicate a lack commitment to this assignment and/or constitute self-plagiarism. As a general practice, the report should include the following essential parts: (1) Introduction/Background; (2) Analysis; (3) Major Recommendations/Conclusions; and (4) References. The following link provides good guidance for how to cite references: http://www.tandf.co.uk/journals/authors/style/reference/tf_APA.pdf . The word limit is 1,300-1,600 words, all-inclusive. Moreover, as FB requires, students need to “submit their own assignment to Turnitin, a plagiarism prevention software built on Blackboard, and to generate an Originality Report (a similarity index of less than 20% is regarded as acceptable). They are required to provide a copy of the Report when handing in their essay”. Failure to comply with all the foregoing requirements will significantly and adversely affect your grade

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