Description

MBA Program Objectives

Students completing this MBA program will know and apply the following fundamental quantitative and qualitative skills related to the business enterprise, expressed confidently in oral, written and team projects:

1.  Identify and analyze the elements of corporate financial statements, including cash generation, operating flows, investment decisions and evaluation of the current and future financial well being of the modern enterprise.
2. Demonstrate an understanding of business statistics, including regression analysis, descriptive statistics and business forecasting to yield valid estimates of risk.
3. Demonstrate an understanding of macroeconomic and microeconomic concepts and analytic tools used in business to confront national and international economic issues and policies.
4. Define supply and demand concepts, project demand, estimate impact of markets on business decision making and the impact of consumer behavior on demand and supply
5. Demonstrate the use of cost accounting concepts, including drivers of business costs, cost calculation techniques, capital budgeting, and cost allocation methods appropriate to different business situations.
6. Identify assessment models and methods for measuring and improving productivity, operational performance, breakeven analysis, and impact of theory of constraints, value and supply chain leverage.
7. Assess the impact of information technology for business applications, implementation of business strategy and the role of users in the development of information systems to extend the value chain in the modern information driven world.
8. Describe the differences and contributions of management and leadership to the contemporary complex organization, including the impact of the global environment, legal and ethical systems, organizational structure and strategy, leadership style, and importance of alignment within and between the enterprise and its strategic environment.
9. Identify the tools and techniques for improving quality of work life, employee satisfaction and organizational performance through strategic alignment of employee goal setting, motivational factors, group dynamics, communication, skillful decision making, conflict resolution, assessment of organizational culture, and strategic organizational design.
10. Perform market analysis and planning that integrates marketing communication and elements of the contemporary promotional mix, demonstrating market segmentation, product differentiation, positioning, line and mix of products and services, and the value of market research.
11. Formulate, implement and evaluate corporate strategy in the current performance and future direction of business enterprises.
12. Demonstrate appropriate written and oral communication competencies that support and enhance managerial effectiveness.
13. Demonstrate the ability to develop greater responsibility, self-reliance and understanding of ethical business practice
14. Demonstrate the ability to build productive teams and work collaboratively with others to achieve excellent results.

Each of these learning goals has specific quantitative outcome measures. These measures establish the standards against which we determine learning success. Assessment includes both formative and summative methods, such as project artifacts, reflections, examinations, presentations, and final course grades. Rubrics are utilized in grading deliverables to provide greater inter-rater reliability across instructors and course sections.

 

Course Description and Objectives

Course Description

This course covers the role of culture in business through the study of the concept of culture, communication patterns, value systems, and techniques for learning about other cultures. In addition, internationalization strategies, including aspects of site location, production, sourcing, technology, organizational structure, branding, quality management, and political risk management, are addressed. NOTE: This course is a Foundation Course and must be passed with a grade of B or better.

Course Objectives

Upon successful completion of this course, each student will be able to:

• Examine the impact that culture plays in global management.
• Analyze options available for entry into global markets, and the strengths and weaknesses of each.
• Identify the elements of the complex global business decision matrix.
• Assess various ethical business practices.

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