Gamification at Starbucks

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Write a one-page gamification plan for the employees of a company. The company can be an existing one or one that you make up. The plan’s guidelines are:

• Clearly define the problem you intend to solve or the opportunity you will seize. This is very important since your score is based in part upon how effectively your plan solves the problem or seizes the opportunity.

• The plan needs to be for the employees of one area (e.g., marketing, customer service, HR, training, accounting, etc.). Preferably, pick an area related to your major.

• The plan should consist of multiple game mechanics (see the Gamification slides). While the plan need not be overly complex, three or fewer game mechanics are insufficient.

• List each game mechanic that you use (use the game mechanics in the Gamification Slides). For each game mechanic, provide a description of how your plan uses that game mechanic.

• The game mechanics need to work together in a manner that’s clear and coherent to the players.

• The plan needs to go beyond the examples in the slides.

• The gameplay itself needs to provide a genuine benefit to the players.The players should not be doing something like clicking cows just to be clicking cows or clicking cows just to get a reward. The activity and reward need to provide intrinsic benefits to the players.

• List the expected outcome and the quantified manner in which it will be measured.

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