Description

Consumers are often segmented into different categories to help understand the way they think and behave. There are several companies that investigate in great detail how different segments of the population may react to advertising or what type of demographic group their marketing efforts should be focused on. Take some time to review this section of the website to understand the application of VALS, purpose and how it is used for marketing.

 

Visit http://www.strategicbusinessinsights.com/vals/presurvey.shtml

 

Once you have reviewed this information go ahead and take the VALS survey. After you have completed the survey, please post a one paragraph response including: (1) Your primary and secondary type (2) what you thought about the survey and (3) did you feel it was an accurate reflection of your behavior. You do NOT need to write a formal paper. A simple one paragraph post answering the above three questions is acceptable.

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