Description

PSA Case 3: Attribution Theory

 

Target Population: Adults (Young/middle ages)

 

Target Issue: Exercise/Physical Activity

 

Use the tenants and concepts from the attribution theory to promote the benefits of exercise to the general public. You can target your media towards adults (in general), it does not need to be any specific age group.  You can motivate towards any sort of activity that you think is appropriate. Please be sure to focus on key aspects of attribution theory to promote the most adaptive form of motivation!

 

We want the population to be motivated, and stay motivated, persist, and give optimal effort!

 

Focus on promoting and maintaining the most adaptive attributions for both success and failure. Must also address some aspects of optimistic explanatory style and learned helplessness. (LH can be briefly addressed, we are trying to change people’s attributions in order to avoid LH!)

 

The media campaign should consist of any of the following:

• Commercials (You can use video!)
• Posters
• Internet Sites, campaigns (through Facebook, Google Sites, etc…)
• Websites (through wix.com, etc.)
• Brochures
• Pamphlets
• Apps
• PowerPoint campaigns and/or seminars
• A combination of methods! Feel free to use multiple forms of media for one PSA
• (Other ideas are welcome with prior approval)
• *You should use a different form of media for each PSA that you complete. Facebook campaigns and websites are considered different formats.

 

The campaign should be an accurate representation of the current research as well as an informative way to motivate change in your assigned audience. Two things must be very obvious to me within the PSA…that you focused on the appropriate theory (almost overtly!) and that you directed your strategies and tips to the target population.

 

We will start each learning module with a short case study. This case study will discuss a specific population (for example, children; middle-aged adults; elderly adults, etc…) Your PSA will focus on your target population and the theory of the specific learning module (example: Self Efficacy Theory; Self Determination Theory, etc…)

 

You want to make sure that your public service announcement presents background information on your topic and gives targeted creative and informative ways to make changes (focusing on the specific theory, and the target population). **Please make sure that the PSA is appropriate for the population you are addressing. Also, please make it evident that your strategies are strictly targeting main aspects of the theory of interest. (For example, if you are trying to motivate someone based on the self determination theory, it needs to be very obvious that you are targeting their intrinsic motivation levels and basic human needs (among other things)).

 

Each PSA MUST have an APA styled reference page (*can be included separately) with a minimum of TWELVE sources: SEVEN SOURCES MUST BE Peer Reviewed Scholarly Resources (Meta Analytic Reviews and Narrative Reviews WILL count as one of your five scholarly sources although they are secondary; “good secondary” websites such as .edu and .org; as well as books will NOT count as one of your seven primary sources but they may be used; other mainstream websites may also be used as one of your twelve sources.) 

 

You will also cite your media credits on your reference page. For your media credits, you ARE allowed to simply list the website and/or link. Media credits do NOT need to be in full APA style. However, media credits should be included and should be included SEPARATELY from your APA styled reference page. You will have one list for References, and one list for Media Credits. 

 

*Your sources can be included in a “credits” format at the end of a commercial/presentation, and can be included either on a brochure/poster or on a separate sheet for brochures/posters. Depending on the format of your project, you may or may not be using in text citations. Photos may or may not have photo credits listed on the PSA, but they must (at least) be included in a separate credit sheet. Be aware of proper formatting!

 

Finally, you will include a quick description sheet (a Word document) that succinctly and effectively explains components of your PSA. This is to somewhat “protect your grade” in case some of the items (pictures/videos, etc.) do not overtly (on their own) show me how they relate to the theory or audience. Your description sheet should be useful and concise and will be a ONE page (maximum) document describing the parts of your PSA, and explaining how they effectively utilize important components of the theory to promote change in your population. Basically, it is a chance to explain yourself! Why did you include the things that you did? How do they fit the main tenants of the theory?

 

• Your sheet should be an (up to) one page description
• You should succinctly describe how/why your recommendations, tips, and ideas relate to the current theory and target population
• This may be the most beneficial when the videos/pictures/recommendations may not overtly (on their own) show me how they relate.
• This is an important piece of “selling” your PSA: the purpose and effectiveness of the project
• This part is worth 10 points! Do not take it lightly! Further, if your PSA is not described well, it may also impact your overall PSA grade if I do not know what the purpose and point of your materials are.

 

 

 

 

PUBLIC SERVICE ANNOUNCEMENT GRADING RUBRIC

 

Name/Role:_________________________________________________________ 

 

Grade:           /55         

 

Superior	Strong	Acceptable	Weak	Unacceptable	Evaluation Criteria
10	9	8	6	0	The PSA offers specific strategies and/or courses of action focused on the target population and theory. All materials/media is developed for the target audience and theory and addresses the topic thoroughly.
10	9	8	6	0	The PSA includes graphs, pictures, videos, or some effective mediated component to entice the target audience.
10	9	8	6	0	The PSA is well organized, as evidenced by logical and coherent development of the mission. The PSA is completed in a professional manner and shows “above and beyond” effort in all components of the project.
10	9	8	6	0	The PSA uses relevant research and sources (minimum of 7 scholarly articles and 12 total sources), which are included with the project in APA style. Media credits are also included separately.
10	9	8	6	0	The PSA description sheet is succinct and effective. It is limited to one page (single spacing is acceptable); and effectively describes reasoning and rationale behind the important components of the PSA.
5	4	3	2	0	The PSA indicates mastery of the English language in that all materials are free from grammar, spelling, and punctuation errors.

 

 

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