Description

Thousands of new products are introduced in the marketplace each year. A successful consumer packaged good is to exceed sales by $50 million as per your text. Did you know that less than three percent of new products make it to this benchmark?! That is one reason why you see a product on the shelf today and then it is suddenly gone tomorrow!

 

Read the section called, “Marketing Reasons for New Product Failures.” (Fred, this is located within the attachment for “Why products and services succeed or fail” ) After reading the eight reasons why products/services fail, identify ONE product or service that has failed in the past. You can do some research online to find a product/service OR you can visit:

 

https://www.inc.com/geoffrey-james/the-21-worst-product-flops-of-all-time.html

 

When you have identified your product/service please address the following:

Identify and explain your product/service and then list two reasons why you think the product failed. Be sure to connect your reasoning’s to the list of product failures found in the textbook.

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