Description

As chief executive of Southwest Airlines, the consolidation in the airline industry has created a dilemma for your company. The intense competition has forced you to reexamine your present strategy model and you must decide the correct strategic vision and direction for the company. You may choose two core models either the “cost leadership” or a “differentiated” business strategy. Please utilize table 5.1 in the text as a foundation for your analysis and explain which strategy you selected and why?

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