Description
Heavenly Chocolates manufactures and sells quality chocolate products at its plant and retail store located in Saratoga Springs, New York. As an associate in the Online Sales and Marketing department at Heavenly Chocolates, it is your responsibility to review and analyze online sales data in order to help the firm make better decisions in the future. Website sales have exceeded expectations, and management is now considering strategies to increase sales even further.
To learn more about the website customers, you take a random sample of 50 online transactions over the previous month. For each transaction, you collect the day of the week, the type of internet browsers used, the time spent on the website, the number of website pages visited, and the amount of time spent on the website for each of the 50 customers.
The company would like to determine if online shoppers who spend more time and view more pages also spend more money during their visit to the website. The company would also like to investigate the effects that the day of the week and the type of browser have on sales. You must use descriptive statistics and appropriate graphical displays to explain your findings to the executive team.
Using the descriptive statistics and histogram you generated below for the amount spent during each sale, determine which measure is most appropriate when discussing the “average” amount spent across all transactions and explain why you chose that measure.
| Amount Spent ($) | |
| Mean | 68.13 |
| Median | 62.15 |
| Standard Deviation | 32.34 |
| Sample Variance | 1,046.12 |
| Kurtosis | 0.88 |
| Skewness | 1.05 |
| Range | 140.67 |
| Minimum | 17.84 |
| Maximum | 158.51 |
| Sum | 3,406.41 |
- 15-25: 1
- 25-35: 2
- 35-45: 7
- 45-55: 5
- 55-65: 9
- 65-75: 8
- 75-85: 5
- 85-95: 2
- 95-105: 3
- 105-115: 2
- 115-125: 1
- 125-135: 2
- 135-145: 1
- 145-155: 0
- 155-165: 2
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