Description

In this discussion, we take a look at a product as introduced on NBC’s Shark Tank, a popular show where innovative entrepreneurs meet and present to successful billionaires in hopes of getting them to invest in their business.

 

Please watch this video https://www.youtube.com/watch?v=g2BWqzJd0ZQ&feature=youtu.be and consider the following questions for our discussion this week:

 

How are the 4 P’s (product, price, promotion and place) of the marketing mix being used to showcase this product?

Do you agree with how the promotional mix is being used to introduce this product to the target market?

Given the promotion, would you likely buy this product? Why or why not?

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