Solved You are a marketing manager for Pelican Stores, a division of National Clothing that sells women’s apparel throughout the country. Over the past few months, you initiated and executed a promotion whereby discount coupons were sent to customers of other National Clothing stores. Now, after the promotion ended, data has been collected resulting in a sample of 100 in-store credit card transactions at Pelican during one day when the promotion was running.

$5.00

Category:

Description

You are a marketing manager for Pelican Stores, a division of National Clothing that sells women’s apparel throughout the country. Over the past few months, you initiated and executed a promotion whereby discount coupons were sent to customers of other National Clothing stores. Now, after the promotion ended, data has been collected resulting in a sample of 100 in-store credit card transactions at Pelican during one day when the promotion was running.

In the dataset, the Proprietary Card method of payment refers to charges made using a National Clothing charge card (store- issued card). Customers who made a purchase using a discount coupon are referred to as Promotional Customers and customers who made a purchase but did not use a discount coupon are referred to as Regular Customers.

Because you did not send promotional coupons to regular Pelican Store customers, you consider sales made to people presenting the promotional coupon as sales the store would not had made otherwise; they usually shop elsewhere. Of course, the goal of your marketing strategy is to turn these new customers who used the coupon into regular customers at Pelican Stores.

You are tasked with learning more about your customer base and evaluating the effectiveness of the promotion by presenting the sample data in a manner that effectively communicates your findings. This will require using the appropriate tabular or graphical display for the data type you wish to present.

Which chart below best illustrates the relationship between the amount of the sale and the age of the customer making the purchase?

Net sales versus age combo chart contains a bar chart and a broken line graph. Net sales are measured from zero to 350 dollars on the left vertical axis. Values from zero to 90 are measured on the right vertical axis. Values from one to 100 are measured on the horizontal axis. The bar chart shows net sales values for each value on the horizontal axis. The net sales values do not display any evident pattern and vary approximately from 5 to 295 dollars. The broken line graph corresponds to age, varies between 20 and 80 on the right vertical axis, and extends along the full length of the horizontal axis.

Age versus net sales scatterplot contains numerous data points. Net sales are measured from zero to 350 dollars on the vertical axis. Age is measured from 15 to 85 on the horizontal axis. Data points are scattered on the plot with most of them positioned in the region between 10 and 100 dollars and between the ages of 28 and 61.

Net sales versus age scatterplot contains two area charts. Net sales are measured from zero to 350 dollars on the vertical axis. Values from one to 100 are measured on the horizontal axis. Both area charts extend along the full length of the horizontal axis. The net sales area chart is partially obstructed by the age area chart, so it is impossible to tell its minimum values. The maximum value it reaches is about 295 dollars. The age area chart varies between approximately 20 and 80 dollars without any evident pattern.

Get Homework Help Now

Reviews

There are no reviews yet.

Be the first to review “Solved You are a marketing manager for Pelican Stores, a division of National Clothing that sells women’s apparel throughout the country. Over the past few months, you initiated and executed a promotion whereby discount coupons were sent to customers of other National Clothing stores. Now, after the promotion ended, data has been collected resulting in a sample of 100 in-store credit card transactions at Pelican during one day when the promotion was running.”

Your email address will not be published. Required fields are marked *