Description

You are a marketing manager for Pelican Stores, a division of National Clothing that sells women’s apparel throughout the country. Over the past few months, you initiated and executed a promotion whereby discount coupons were sent to customers of other National Clothing stores. Now, after the promotion ended, data has been collected resulting in a sample of 100 in-store credit card transactions at Pelican during one day when the promotion was running.

In the dataset, the Proprietary Card method of payment refers to charges made using a National Clothing charge card (store- issued card). Customers who made a purchase using a discount coupon are referred to as Promotional Customers and customers who made a purchase but did not use a discount coupon are referred to as Regular Customers.

Because you did not send promotional coupons to regular Pelican Store customers, you consider sales made to people presenting the promotional coupon as sales the store would not had made otherwise; they usually shop elsewhere. Of course, the goal of your marketing strategy is to turn these new customers who used the coupon into regular customers at Pelican Stores.

You are tasked with learning more about your customer base and evaluating the effectiveness of the promotion by presenting the sample data in a manner that effectively communicates your findings. This will require using the appropriate tabular or graphical display for the data type you wish to present.

You determine that another interesting metric to analyze would be the relationship between the “Type of Customer” variable and the “Method of Payment” variable. To examine this relationship you develop the crosstabulation below:

	Type of Customer
Method of Payment	Promotional		Regular		Grand Total
American Express	$266.00		$66.00		$332.00
Discover			$241.00		$241.00
MasterCard	$553.60		$386.00		$939.60
Proprietary Card	$4,709.86		$880.75		$5,590.61
Visa	$342.40		$286.00		$628.40
Grand Total	$5,871.86		$1,859.75		$7,731.61

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