Instructions. Answer each questions,,,
Question 2. Identify any data even imaginary data (e.g., online review sites for hotels or restaurants). You need to answer the following questions:
How would you classify the customer data (i.e., provide an example)?
How would you combine the customer data (i.e., provide an example)?
How would you “peel back the customer data” (i.e., provide an example)?
Create a mind map for the customer data (e.g., search online for a free mind map tool).
Classify the positive and negative customers and place them on a WOW vs. Dissatisfying grid. Please explain what is meant by enhancing, critical, neutral, and hygiene factors.
Question 3. Create a gap analysis chart with the information that you developed from the previous question and make recommendations on how to solve these gaps.
Question 4. Explain the customer types of your favorite restaurants by identifying them as being tolerant, champion, victim, and terrorist. How would you deal with each customer type?
Question 5. Draw and explain the sport spectator consumption patterns and associated marketing strategies (figure 1) – i.e., ARTICLE.