Instructions
DQ7.1
1. Global considerations impact virtually all strategic decisions. The boundaries of countries no longer can define the limits of our imaginations. To see and appreciate the world from the perspective of others has become a matter of survival for businesses. The underpinnings of strategic management hinge on managers gaining an understanding of competitors, markets, prices, suppliers, distributors, governments, creditors, shareholders, and customers worldwide.
You are the CEO of a new technology group that wants to expand to the Asian market. Select an Asian nation.
a. What aspects of the legal-political environment do strategic decision-makers need to examine?
b. What economic issues might affect your company’s international strategy?
c. Discuss why it is important to understand the national culture of this country.
d. Describe your planned entrance strategy into this new market.
DQ7.2
2. Read Strategic Management in Action Cases: Case #3 “Tata’s Time”
a. What are the advantages of Tata going international? Disadvantages?
b. What challenges might Cyrus Mistry face as he guides his company?
c. What are the economic and political-legal environments in India? Identify opportunities and threats, and if Ratan Tata’s strategy of pushing outside India makes sense?
d. How would you define the Tata Group’s purpose? How does its core values influence strategic choices?
e. Describe some strategic alternatives for Tata.