TopAceEssays

Instructions

1.    Read Chapters 4, 5, and 6 of the textbook.

2.    Pick a company from the following: (1) The Walt Disney Co.; (2) Alphabet; (3) FedEx; (4) Marriott; or (5) Amazon.

3.    Research the company’s website, including its investor relations pages (lots of good information).

4.    Research other sources concerning the company’s strategy and the industry. Wall Street Journal, Yahoo! Finance, and MarketWatch are good places to start.

Develop an analysis on what you’ve learned about the company in the areas of business level strategy (Ch. 4), competitive strategy (Ch. 5), and corporate level strategy (Ch. 6).

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