5 April, 2024
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| Assessment Instructions |
| What do you need to do for this assessment? Task: You are required to write a report for one of the following industries in a country of your choice. Fashion Retail Industry Healthcare Industry The aim of the report is to analyse your chosen industry and to demonstrate your understanding of key market forces, elasticity and market structure while making effective interpretations. In your report, you must first decide which industry you are writing this report on, then consider the factors that influence the market forces, the interaction of supply and demand in the market and the concept of elasticity. Finally, you must identify the market structure that best fits your chosen industry and clearly justify this choice with relevant evidence. Guidance: For this assessment, you should make use of the following formative activities that you have already completed. These activities have been designed to support this summative assessment: Week 2-3 (the market) Week 4 (elasticity) Week 6-9 (market structures) Please note: This is an individual assessment so you should not work with any other student. It is recommended that you follow the Written Report Layout resource document available on the VLE. Your tutor will also ask for a draft copy of your report and provide written feedback. Before you submit this assessment, you will have an opportunity to receive feedback from your peers (other students in the class). Your tutor will arrange a time for you to share and discuss your progress with your classmates. You do not have to act on their feedback, but you may find it useful to enhance your final submission. |
| Structure: Your report should be divided into the following 6 sections. Section 1: Introduction (100 – 150 words) Section 2: Demand and Supply analysis (300 – 400 words) Section 3: Elasticity (300 – 400 words) Section 4: Market Structure (300 – 400 words) Section 5: Conclusion (100 – 150 words) Section 6: Reference page |
| Theory and/or task resources required for the assessment: You must conduct secondary research for this assessment finding relevant sources independently, in addition to the resources listed in your module handbook. You should use diagrams as part of your response to the question. The marking criteria are listed below. These are the things your tutor will be looking for when marking your report. Your report must showcase your understanding of the theory of market and market structures studied in Themes 2-8 of the module. |
| Referencing style: You should refer to a minimum of 5 relevant academic sources for your report. Please refer to the course homepage on the VLE for a list of useful resources. Your notes or materials provided in class will not be counted as academic references. Wikipedia and economic reference websites such as economics.com will not be counted as academic references. You must include a Harvard style reference list at the end of your report. A full bibliography is NOT required. |
| Expected word count: You are expected to write about 1500 words (-/+ 20%), following the specific structure outlined above. Note: The word count does not include the bibliography or citations in the text. |
| Learning Outcomes Assessed: Explain the theory of how the market mechanism operates to determine prices and the factors that affect it. Analyse different market structures and their impact on the decisions made by individual firms and the effect on consumers. |
| Submission Requirements: You must include the following paragraph on your title page: I confirm that this assignment is my own work. Where I have referred to academic sources, I have provided in-text citations and included the sources in the final reference list. How to avoid academic misconduct You should follow academic conventions and regulations when completing your assessed work. If there is evidence that you have done any of the following, whether intentionally or not, you risk getting a zero mark: Plagiarism & poor scholarship stealing ideas or work from another person (experts or students)using quotations from sources without paraphrasing and using citations Collusion working together with someone else on an individual assessment, e.g., your work is corrected, rephrased or added to by another (both parties would be guilty) Buying or commissioning work submitting work as your own that someone else produced (whether you paid for it or not) Cheating copyingthe work of another studentusing resources or aids that are not permitted for the assessment Fabrication submitting work, e.g., laboratory work, which is partly or completely made up. This includes claiming that work was done by yourself alone when it was actually done by a group Personation claiming to be another student and taking an assessment instead of them (both parties guilty) Specific formatting instructions: You must type your assessment in Arial font 11, with single spacing. You must submit the assessment electronically via the VLE module page. Please ensure you submit it via Turnitin. Assessments submitted after the submission deadline may incur penalties or may not be accepted. Additional submission information – check you have done the following: Formatting Consistent font, spacing, page numbers, formatting and subheadings Citations Correct format and location throughout the report Referencing Harvard referencing system used correctly in the reference list Summarising Summarising the results of research Paraphrasing Paraphrasing the contents of research findings Spell check Spell check the report Proof-reading Proof-reading completed Grammar Grammarly has been used to check the report |
| How will this assessment be marked? The assessment will be marked using the following areas and weightings: Content, Knowledge & Understanding (35%) Demonstrates a good understanding of market forces and market structure, theories are described comprehensively.All significant elements are covered and described within the specific contexts used. Analysis & Evaluation (35%) Theories of market supply, demand and elasticity are applied.The selection for the market structure is clearly justified . Effective and relevant economic interpretations are made. Support (10%)Useful diagrams support the answer where necessary.Appropriate choice of numerous primary/secondary sources used.Statements are supported with real world evidence from the relevant industry.Language and presentation (10%) The report is well organised and coherent throughout; language is used well to convey meaning with minimal grammatical errors; formatting is well managed. Academic Integrity (10%) Information from sources is appropriately paraphrased / summarised rather than relying on quotes.Any direct and indirect quotations are clearly marked and acknowledged with correct citations. References match the citations and are correctly formatted.Data/facts presented are genuine and accurate. You will receive a % mark in each of these categories. The overall mark will be a percentage (0-100%). |
How will you get feedback? Your tutor will provide you with written feedback upon the submission of a draft. In addition, verbal feedback is given during class. You can use this feedback to guide your further learning on the module. |
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