What is your product/service? This must be the same product or service you chose in the earlier parts of your Plan.
Which country will you launch your product/service in? Please pick ONE country. This must be the same country you chose in the earlier parts of your Plan.
Who are your competitors? List at least two.
How are your competitors utilizing the Internet/mobile platforms to market their products and engage in e-commerce? Minimum 5 sentences.
What will your online presence be? Will you use the Internet/mobile platforms only as a marketing tool, or will you engage in e-commerce?
If you choose to engage in e-commerce, what strategies will you use to attract customers and establish a positive shopping experience? If you only use the Internet as a marketing tool, what strategies will you use that work for your chosen market? Minimum 5 sentences