Solved: INTRODUCTORY PSYCHOLOGY PERSONALITY AND SOCIAL PSYCHOLOGY CRITICAL THINKING ACTIVITY - SOCIAL PSYCHOLOGY

6 July, 2024 Fredrick Otieno 0 Comments 1 category

Build a substance-based PowerPoint presentation, of at least 8 content slides .

FOLLOW THE INSTRUCTIONS TO THE LETTER

SOCIAL PSYCHOLOGY (MARKETING & PERSUASION)

Objectives:

Learners will be able to:

1. Identify the main audience of a print or TV advertisement by looking at its elements.
2. Recognize how an ad targets a particular audience

Material needed: At least THREE (no more than five) print and TV ads; you can also download advertisements from the internet.

Instructions: Create a PowerPoint presentation with at least 8- Content slides. In your own words, answer ALL of the following questions:

1. What is the difference between central route to persuasion and peripheral route to persuasion?
2. Using your knowledge of persuasion, select three advertisement (print or internet ads) for different products. Remember to choose tasteful (non-sexual) ads for this activity.
3. Describe the product being advertised.
1. a. Is the ad using the central or peripheral route to persuasion?
2. b. Would you buy this product based on the advertisement? Why or why not?
3. c. Imagine you are the executive for an advertisement agency overseeing the accounts for your selected ads. The companies want to reach a different demographic, how would you attract the new audience for the product(s)?
  - i. Will you use the central route to persuasion or peripheral route? Why or why not?

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