12 June, 2024
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Based on the selected international company (KFC) opted for Field Study Project, website analysis to be conducted on the following analysis criteria.
Outcome: Write a 3 – 5-page report. Analysis Criteria’s:
- Comparison with at least 3 competitor’s website
- Website as a comprehensive business tool
- Ability to adapt to customer’s dynamic needs and wants
- Clarity and credibility of ideas
- Providing differentiating platform
- Providing adequate information about research areas –Marketing, Finance and HR
- Interactive and viewer engagement
- Presentation viability
- Effective Sales tool
- AIDA – Attention, Interest, Desire and Action
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