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Marketing Plan
Instructions:

1. Prepare a Marketing Plan related to your Strategic Plan. Consider the Four “P”s of Marketing.
2. Include correct use of APA Style Guidelines with:
   A. Market share analysis
   i. Competition (8 points)
   ii. Payor mix (and any changes that would have to be made) (8 points)
   B. What is the product you are promoting?
   i. What activities are to be promoted? (11 points)
   ii. Who is to do the promotion activities? (9 points)
   iii. What are the time frames? (9 points)
   C. What markets are being targeted? (20 points)
   D. How will you know the marketing plan is effective? i.e. Outcome measures or controls (20 points)
   E. Identify one to two items that could cause disruption of your plan e.g. main physician support leaves area (5 points)
   F. Scholarly paper written in APA 7th edition; 4-5 pages minimum excluding title page and reference page (10 points)
3. Please review the Sample Assignment located in the Sample Assignments at the very bottom under Modules.
   Expectations:
   Follow the grading rubric above.
   Your final Marketing Plan is due by 23:59 (CST) on the Saturday of Module 3.
   Please Note: This assignment submission is enabled with Unicheck to check for plagiarism. I would encourage you to submit a
   draft of your work early so that you can then view your plagiarism report. This submission box will allow you to then re-submit your
   final work if you need to make revisions. Graders will only assess your latest submission.
   View Rubric
   Marketing Plan
   Criteria Ratings Pts
   1a. Market Share
   Analysis: Competition: 8
   pts.
   8 to >7 pts
   Exemplary
   Assessment of the
   competition is
   complete, with
   specifics about the
   neighborhood and
   location
   7 to >6 pts
   Proficient
   Assessment of the
   competition is
   complete, with
   specifics about the
   neighborhood and
   location noted with
   opportunity for
   improvement
   6 pts
   Meets Minimal
   Requirements
   Limited description of
   competition
   6 to >0 pts
   Needs Improvement
   Missing identification
   of competition or
   minimal information / 8 pts
   Marketing Plan
   Criteria Ratings Pts
   1b. Market Share
   Analysis: Payor Mix (and
   any changes that have
   been made to it): 8 pts.
   8 to >7 pts
   Exemplary
   The payor mix of the
   organization is
   identified and there is
   reference to changes
   that would need to be
   made to
   accommodate the
   project
   7 to >6 pts
   Proficient
   The payor mix of the
   organization is
   identified and there is
   reference to changes
   that would need to be
   made to
   accommodate the
   project with
   opportunities for
   improvement
   6 pts
   Meets Minimal
   Requirements
   Payor mix is
   identified; however,
   no discussion
   regarding connection
   to the project
   6 to >0 pts
   Needs Improvement
   Payor mix not clearly
   defined and no
   connection to the
   project / 8 pts
4. What activities are to be
   promoted? 11 pts.
   11 to >10 pts
   Exemplary
   Activities that will be
   promoted in
   marketing the project
   are clearly identified.
   Budget for marketing
   is presented and
   elements in budget
   relate to the
   marketing of the
   project
   10 to >9 pts
   Proficient
   Activities that will be
   promoted in
   marketing the project
   are clearly identified.
   Budget for marketing
   is presented and
   elements in budget
   relate to the
   marketing of the
   project with
   opportunities for
   improvement
   9 to >8 pts
   Needs Improvement
   No clear identification
   of activities to be
   promoted. No budget
   for marketing.
   8 to >0 pts
   Meets Minimal
   Requirements
   Limited thought to
   activities that will
   need to be promoted.
   Discussion is limited. / 11 pts
5. Who is to do the
   promotion activities?: 9
   pts.
   9 to >8 pts
   Exemplary
   Personnel who will be
   promoting the
   activities in marketing
   the project are clearly
   identified.
   8 to >7 pts
   Proficient
   Personnel who will be
   promoting the
   activities in marketing
   the project are
   identified.
   7 pts
   Meets Minimal
   Requirements
   Limited thought to the
   personnel who will
   need to be involved.
   Discussion is limited.
   7 to >0 pts
   Needs Improvement
   No clear identification
   of personnel to be
   involved.
   / 9 pts
6. What are the time
   frames?: 9 pts.
   9 to >8 pts
   Exemplary
   Time frames for
   promoting the
   activities in marketing
   the project are clearly
   identified.
   8 to >7 pts
   Proficient
   Time frames for
   promoting the
   activities in marketing
   the project are
   identified.
   7 pts
   Meets Minimal
   Requirements
   Limited thought to the
   time frames for
   marketing.
   Discussion is limited.
   7 to >0 pts
   Needs Improvement
   No clear identification
   of marketing time
   frames.
   / 9 pts
7. What markets are being
   targeted?: 20 pts.
   20 to >19 pts
   Exemplary
   Clear identification of
   markets to be
   targeted
   19 to >18 pts
   Proficient
   Identification of
   markets to be
   targeted is present
   with opportunities for
   improvement
   18 to >16 pts
   Needs Improvement
   Target markets are
   not identified or
   minimal discussion.
   16 to >0 pts
   Meets Minimal
   Requirements
   Limited discussion of
   markets to be
   targeted
   / 20 pts
   Choose a submission type
   Marketing Plan
   Criteria Ratings Pts
8. How will you know the
   marketing plan is
   effective? i.e. Outcome
   measures or controls: 20
   pts.
   20 to >19 pts
   Exemplary
   Clear plan to
   evaluate the outcome
   of the marketing
   efforts.
   19 to >18 pts
   Proficient
   Plan to evaluate the
   outcome of the
   marketing efforts is
   present – could be
   strengthened.
   18 to >16 pts
   Needs Improvement
   No clear identification
   of evaluation of the
   marketing plan.
   16 to >0 pts
   Meets Minimal
   Requirements
   Limited discussion of
   e valuation plan
   / 20 pts
9. Identify 1-2 items that
   could cause disruption in
   your plan e.g. Main
   physician support leaves
   area: 5 pts.
   5 to >4 pts
   Exemplary
   Clearly and succinctly
   dentifies two items
   that might cause
   disruption and
   explanation of what
   would be done to
   counter those.
   4 to >3 pts
   Proficient
   Identifies two items
   that might cause
   disruption and
   explanation of what
   would be done to
   counter those.
   3 pts
   Meets Minimal
   Requirements
   Identifies one item
   that might cause
   disruption and limited
   explanation of how
   this would be handled
   3 to >0 pts
   Needs Improvement
   No identification of
   anything that might
   disrupt the plan. / 5 pts
10. Scholarly paper written
    in APA 6th edition: 10 pts.
    10 to >9 pts
    Exemplary
    UTA CON Title Page;
    Grammar, spelling,
    format, references
    are APA 7th edition
    9 to >7 pts
    Proficient
    UTA CON Title Page;
    Grammar, spelling,
    format, references
    are APA 7th edition
    with 1-2 errors
    7 to >6 pts
    Needs Improvement
    More than three or
    four errors combined
    6 to >0 pts
    Meets Minimal
    Requirements
    Headings not 7th
    edition, few errors in
    citations, lacking
    introductory or
    conclusion
    paragraphs, incorrect
    Reference format
    / 10 pts
    T

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