12 April, 2024
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Marketing Plan
Instructions:
- Prepare a Marketing Plan related to your Strategic Plan. Consider the Four “P”s of Marketing.
- Include correct use of APA Style Guidelines with:
A. Market share analysis
i. Competition (8 points)
ii. Payor mix (and any changes that would have to be made) (8 points)
B. What is the product you are promoting?
i. What activities are to be promoted? (11 points)
ii. Who is to do the promotion activities? (9 points)
iii. What are the time frames? (9 points)
C. What markets are being targeted? (20 points)
D. How will you know the marketing plan is effective? i.e. Outcome measures or controls (20 points)
E. Identify one to two items that could cause disruption of your plan e.g. main physician support leaves area (5 points)
F. Scholarly paper written in APA 7th edition; 4-5 pages minimum excluding title page and reference page (10 points) - Please review the Sample Assignment located in the Sample Assignments at the very bottom under Modules.
Expectations:
Follow the grading rubric above.
Your final Marketing Plan is due by 23:59 (CST) on the Saturday of Module 3.
Please Note: This assignment submission is enabled with Unicheck to check for plagiarism. I would encourage you to submit a
draft of your work early so that you can then view your plagiarism report. This submission box will allow you to then re-submit your
final work if you need to make revisions. Graders will only assess your latest submission.
View Rubric
Marketing Plan
Criteria Ratings Pts
1a. Market Share
Analysis: Competition: 8
pts.
8 to >7 pts
Exemplary
Assessment of the
competition is
complete, with
specifics about the
neighborhood and
location
7 to >6 pts
Proficient
Assessment of the
competition is
complete, with
specifics about the
neighborhood and
location noted with
opportunity for
improvement
6 pts
Meets Minimal
Requirements
Limited description of
competition
6 to >0 pts
Needs Improvement
Missing identification
of competition or
minimal information / 8 pts
Marketing Plan
Criteria Ratings Pts
1b. Market Share
Analysis: Payor Mix (and
any changes that have
been made to it): 8 pts.
8 to >7 pts
Exemplary
The payor mix of the
organization is
identified and there is
reference to changes
that would need to be
made to
accommodate the
project
7 to >6 pts
Proficient
The payor mix of the
organization is
identified and there is
reference to changes
that would need to be
made to
accommodate the
project with
opportunities for
improvement
6 pts
Meets Minimal
Requirements
Payor mix is
identified; however,
no discussion
regarding connection
to the project
6 to >0 pts
Needs Improvement
Payor mix not clearly
defined and no
connection to the
project / 8 pts - What activities are to be
promoted? 11 pts.
11 to >10 pts
Exemplary
Activities that will be
promoted in
marketing the project
are clearly identified.
Budget for marketing
is presented and
elements in budget
relate to the
marketing of the
project
10 to >9 pts
Proficient
Activities that will be
promoted in
marketing the project
are clearly identified.
Budget for marketing
is presented and
elements in budget
relate to the
marketing of the
project with
opportunities for
improvement
9 to >8 pts
Needs Improvement
No clear identification
of activities to be
promoted. No budget
for marketing.
8 to >0 pts
Meets Minimal
Requirements
Limited thought to
activities that will
need to be promoted.
Discussion is limited. / 11 pts - Who is to do the
promotion activities?: 9
pts.
9 to >8 pts
Exemplary
Personnel who will be
promoting the
activities in marketing
the project are clearly
identified.
8 to >7 pts
Proficient
Personnel who will be
promoting the
activities in marketing
the project are
identified.
7 pts
Meets Minimal
Requirements
Limited thought to the
personnel who will
need to be involved.
Discussion is limited.
7 to >0 pts
Needs Improvement
No clear identification
of personnel to be
involved.
/ 9 pts - What are the time
frames?: 9 pts.
9 to >8 pts
Exemplary
Time frames for
promoting the
activities in marketing
the project are clearly
identified.
8 to >7 pts
Proficient
Time frames for
promoting the
activities in marketing
the project are
identified.
7 pts
Meets Minimal
Requirements
Limited thought to the
time frames for
marketing.
Discussion is limited.
7 to >0 pts
Needs Improvement
No clear identification
of marketing time
frames.
/ 9 pts - What markets are being
targeted?: 20 pts.
20 to >19 pts
Exemplary
Clear identification of
markets to be
targeted
19 to >18 pts
Proficient
Identification of
markets to be
targeted is present
with opportunities for
improvement
18 to >16 pts
Needs Improvement
Target markets are
not identified or
minimal discussion.
16 to >0 pts
Meets Minimal
Requirements
Limited discussion of
markets to be
targeted
/ 20 pts
Choose a submission type
Marketing Plan
Criteria Ratings Pts - How will you know the
marketing plan is
effective? i.e. Outcome
measures or controls: 20
pts.
20 to >19 pts
Exemplary
Clear plan to
evaluate the outcome
of the marketing
efforts.
19 to >18 pts
Proficient
Plan to evaluate the
outcome of the
marketing efforts is
present – could be
strengthened.
18 to >16 pts
Needs Improvement
No clear identification
of evaluation of the
marketing plan.
16 to >0 pts
Meets Minimal
Requirements
Limited discussion of
e valuation plan
/ 20 pts - Identify 1-2 items that
could cause disruption in
your plan e.g. Main
physician support leaves
area: 5 pts.
5 to >4 pts
Exemplary
Clearly and succinctly
dentifies two items
that might cause
disruption and
explanation of what
would be done to
counter those.
4 to >3 pts
Proficient
Identifies two items
that might cause
disruption and
explanation of what
would be done to
counter those.
3 pts
Meets Minimal
Requirements
Identifies one item
that might cause
disruption and limited
explanation of how
this would be handled
3 to >0 pts
Needs Improvement
No identification of
anything that might
disrupt the plan. / 5 pts - Scholarly paper written
in APA 6th edition: 10 pts.
10 to >9 pts
Exemplary
UTA CON Title Page;
Grammar, spelling,
format, references
are APA 7th edition
9 to >7 pts
Proficient
UTA CON Title Page;
Grammar, spelling,
format, references
are APA 7th edition
with 1-2 errors
7 to >6 pts
Needs Improvement
More than three or
four errors combined
6 to >0 pts
Meets Minimal
Requirements
Headings not 7th
edition, few errors in
citations, lacking
introductory or
conclusion
paragraphs, incorrect
Reference format
/ 10 pts
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