Solved: Module 3: Assignment: Marketing Plan

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Marketing Plan
Instructions:

  1. Prepare a Marketing Plan related to your Strategic Plan. Consider the Four “P”s of Marketing.
  2. Include correct use of APA Style Guidelines with:
    A. Market share analysis
    i. Competition (8 points)
    ii. Payor mix (and any changes that would have to be made) (8 points)
    B. What is the product you are promoting?
    i. What activities are to be promoted? (11 points)
    ii. Who is to do the promotion activities? (9 points)
    iii. What are the time frames? (9 points)
    C. What markets are being targeted? (20 points)
    D. How will you know the marketing plan is effective? i.e. Outcome measures or controls (20 points)
    E. Identify one to two items that could cause disruption of your plan e.g. main physician support leaves area (5 points)
    F. Scholarly paper written in APA 7th edition; 4-5 pages minimum excluding title page and reference page (10 points)
  3. Please review the Sample Assignment located in the Sample Assignments at the very bottom under Modules.
    Expectations:
    Follow the grading rubric above.
    Your final Marketing Plan is due by 23:59 (CST) on the Saturday of Module 3.
    Please Note: This assignment submission is enabled with Unicheck to check for plagiarism. I would encourage you to submit a
    draft of your work early so that you can then view your plagiarism report. This submission box will allow you to then re-submit your
    final work if you need to make revisions. Graders will only assess your latest submission.
    View Rubric
    Marketing Plan
    Criteria Ratings Pts
    1a. Market Share
    Analysis: Competition: 8
    pts.
    8 to >7 pts
    Exemplary
    Assessment of the
    competition is
    complete, with
    specifics about the
    neighborhood and
    location
    7 to >6 pts
    Proficient
    Assessment of the
    competition is
    complete, with
    specifics about the
    neighborhood and
    location noted with
    opportunity for
    improvement
    6 pts
    Meets Minimal
    Requirements
    Limited description of
    competition
    6 to >0 pts
    Needs Improvement
    Missing identification
    of competition or
    minimal information / 8 pts
    Marketing Plan
    Criteria Ratings Pts
    1b. Market Share
    Analysis: Payor Mix (and
    any changes that have
    been made to it): 8 pts.
    8 to >7 pts
    Exemplary
    The payor mix of the
    organization is
    identified and there is
    reference to changes
    that would need to be
    made to
    accommodate the
    project
    7 to >6 pts
    Proficient
    The payor mix of the
    organization is
    identified and there is
    reference to changes
    that would need to be
    made to
    accommodate the
    project with
    opportunities for
    improvement
    6 pts
    Meets Minimal
    Requirements
    Payor mix is
    identified; however,
    no discussion
    regarding connection
    to the project
    6 to >0 pts
    Needs Improvement
    Payor mix not clearly
    defined and no
    connection to the
    project / 8 pts
  4. What activities are to be
    promoted? 11 pts.
    11 to >10 pts
    Exemplary
    Activities that will be
    promoted in
    marketing the project
    are clearly identified.
    Budget for marketing
    is presented and
    elements in budget
    relate to the
    marketing of the
    project
    10 to >9 pts
    Proficient
    Activities that will be
    promoted in
    marketing the project
    are clearly identified.
    Budget for marketing
    is presented and
    elements in budget
    relate to the
    marketing of the
    project with
    opportunities for
    improvement
    9 to >8 pts
    Needs Improvement
    No clear identification
    of activities to be
    promoted. No budget
    for marketing.
    8 to >0 pts
    Meets Minimal
    Requirements
    Limited thought to
    activities that will
    need to be promoted.
    Discussion is limited. / 11 pts
  5. Who is to do the
    promotion activities?: 9
    pts.
    9 to >8 pts
    Exemplary
    Personnel who will be
    promoting the
    activities in marketing
    the project are clearly
    identified.
    8 to >7 pts
    Proficient
    Personnel who will be
    promoting the
    activities in marketing
    the project are
    identified.
    7 pts
    Meets Minimal
    Requirements
    Limited thought to the
    personnel who will
    need to be involved.
    Discussion is limited.
    7 to >0 pts
    Needs Improvement
    No clear identification
    of personnel to be
    involved.
    / 9 pts
  6. What are the time
    frames?: 9 pts.
    9 to >8 pts
    Exemplary
    Time frames for
    promoting the
    activities in marketing
    the project are clearly
    identified.
    8 to >7 pts
    Proficient
    Time frames for
    promoting the
    activities in marketing
    the project are
    identified.
    7 pts
    Meets Minimal
    Requirements
    Limited thought to the
    time frames for
    marketing.
    Discussion is limited.
    7 to >0 pts
    Needs Improvement
    No clear identification
    of marketing time
    frames.
    / 9 pts
  7. What markets are being
    targeted?: 20 pts.
    20 to >19 pts
    Exemplary
    Clear identification of
    markets to be
    targeted
    19 to >18 pts
    Proficient
    Identification of
    markets to be
    targeted is present
    with opportunities for
    improvement
    18 to >16 pts
    Needs Improvement
    Target markets are
    not identified or
    minimal discussion.
    16 to >0 pts
    Meets Minimal
    Requirements
    Limited discussion of
    markets to be
    targeted
    / 20 pts
    Choose a submission type
    Marketing Plan
    Criteria Ratings Pts
  8. How will you know the
    marketing plan is
    effective? i.e. Outcome
    measures or controls: 20
    pts.
    20 to >19 pts
    Exemplary
    Clear plan to
    evaluate the outcome
    of the marketing
    efforts.
    19 to >18 pts
    Proficient
    Plan to evaluate the
    outcome of the
    marketing efforts is
    present – could be
    strengthened.
    18 to >16 pts
    Needs Improvement
    No clear identification
    of evaluation of the
    marketing plan.
    16 to >0 pts
    Meets Minimal
    Requirements
    Limited discussion of
    e valuation plan
    / 20 pts
  9. Identify 1-2 items that
    could cause disruption in
    your plan e.g. Main
    physician support leaves
    area: 5 pts.
    5 to >4 pts
    Exemplary
    Clearly and succinctly
    dentifies two items
    that might cause
    disruption and
    explanation of what
    would be done to
    counter those.
    4 to >3 pts
    Proficient
    Identifies two items
    that might cause
    disruption and
    explanation of what
    would be done to
    counter those.
    3 pts
    Meets Minimal
    Requirements
    Identifies one item
    that might cause
    disruption and limited
    explanation of how
    this would be handled
    3 to >0 pts
    Needs Improvement
    No identification of
    anything that might
    disrupt the plan. / 5 pts
  10. Scholarly paper written
    in APA 6th edition: 10 pts.
    10 to >9 pts
    Exemplary
    UTA CON Title Page;
    Grammar, spelling,
    format, references
    are APA 7th edition
    9 to >7 pts
    Proficient
    UTA CON Title Page;
    Grammar, spelling,
    format, references
    are APA 7th edition
    with 1-2 errors
    7 to >6 pts
    Needs Improvement
    More than three or
    four errors combined
    6 to >0 pts
    Meets Minimal
    Requirements
    Headings not 7th
    edition, few errors in
    citations, lacking
    introductory or
    conclusion
    paragraphs, incorrect
    Reference format
    / 10 pts
    T

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