1. THE CHOSEN COMPANY IS BYD
……YOU CAN USE EXCEL FOR SOME SECTIONS OF PART 1, THEN TRANSFER TO WORD DOCUMENT- generating the tables
Check attachment “steps for preparing for the assignment” it is important
The assignment consists of two main sections:
2. An analysis of secondary data which you will use to make a decision regarding the internationalisation process and forming. These secondary data should be presented in tables in the Appendices and cite them, We recommend that you use the databases and diagnostic tools of www.globalEDGE.msu.edu provided in the textbook by Cavusgil et al. (2020).
NOTE: In Part 1, Table 3 (Country Selection)- Remember the countries you are choosing should be entirely new markets where BYD currently has no physical presence.
3. A written report based on your analysis of the secondary data presented in the Appendix section. Use references from reputable and reliable sources to support your analysis and arguments.
NOTE: CHECK LECTURES for the theory to justify the selected country, out of the 10 countries. Check the attached lectures for theoretical frameworks
: Also the lectures contain the market entry strategies, that is needed in the report. Check module contents
4. Have executive summary (you include the findings and recommendations) introduction, conclusion and recommendations. Use subheadings. Insert table of contents
5. In Your referencing section: For the sources that you will have the URLs, include the URLs and the date and time you accessed any web-based materials,
6. Meet the Marking Rubric: Check Lectures for Appropriate Theoretical Frameworks on Business Internationalisation
Understanding of subject: Knowledge and understanding of theories of multinational enterprise:
Excellent, comprehensive and deep understanding of key concepts and theories in international business strategy theory.
An awareness of the constituents of the international business environment and the way these affect strategy and expectations, and an understanding of political risk and protective strategies:
Shows an excellent, comprehensive understanding of the constituents of the international business environment and their significant impact on strategy and expectations. Demonstrates deep insight into political risk and advanced protective strategies with a high level of critical analysis and engagement.
Demonstrate a critical understanding of cross-border organisational issues, and different ways in which international strategies may be identified and managed:
Displays a good understanding of cross-border organisational issues and the different ways international strategies are identified and managed. Demonstrates some solid critical thinking and analytical skills, with a clear grasp of key concepts and practices.
Country Attractiveness:
Industry Diversification: