Prepare a media plan including a brief overview of the campaign with a list of resources and a media blocking chart.
Remember: This campaign should include owned, earned, paid, and shared media. Also, it needs to stay within the budget of $1M for the full duration of the campaign (Up to 6 months).
Media plan channels can include (you don’t need to have all of them, be strategic):
– Signage (onsite, billboards, transit)
– Traditional advertising (print, direct mail, radio, TV)
– Digital
– Public Relations (community engagement, press releases, media interviews)
– Events (groundbreaking events, onsite sales launch)
– Brand partnerships/influencers
– Marketing collateral costs (brochures, direct mail)
– Content creation costs (video, photography)
– Subcontractor and staffing fees
– Other options that suit your target audience
Make sure your presentation include:
1. Media objectives: reach / interest / conversion
2. Media strategy: placements / creatives etc
3. Media tactics/execution: including metrics / KPIs and budget
4. Media blocking chart (schedule)