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Contents:
 Assignment Information
 Assignment Task
 Marking and Feedback
 Assessed Module Learning Outcomes
 Assignment Support and Academic Integrity
 Assessment Marking Criteria
The work you submit for this assignment must be your own independent work, or in the case of a
group assignment your own groups’ work. More information is available in the ‘Assignment Task’
section of this assignment brief.
Assignment Information
Module Name: Entrepreneurial Thinking
Module Code: 4005ICTE
Assignment Title: Infographic
Assignment Due: Monday 1st July 2024 at 18:00 UK time
Assignment Credit: 20 credits
Word Count (or equivalent): 750 words +/- 10%
Assignment Type:
Percentage Grade (Applied Core Assessment). You will be provided with an overall grade between
0% and 100%. You have one opportunity to pass the assignment at or above 40%.
Assignment Task
This is the Resit Assignment brief for those students that received 39% or below as a grade in
the second attempt.
This document is intended for Coventry University Group students for their own use in completing their
assessed work for this module. It must not be passed to third parties or posted on any website. Page 2 of 6
The resit should be a rework of your first assessment based upon the feedback you have received. In
addition to improving your previous submission, you are also required to write a 300-word reflective
account in which you discuss how you have taken into account the feedback on your first submission
to amend your work, and how it now meets the Learning Outcomes.
This assignment is an individual assignment requiring you to produce an infographic that
demonstrates how your own entrepreneurial mindset and background relates to your choice of social,
economic or environmental challenge.
An infographic is an popular medium for delivering important and often complex messages through
the use of images, data representation and text. The infographic will represent a complete story that
can be understood by the audience.
A challenge is a problem that someone comes across that requires great effort and determination to
overcome. A challenge may present itself in different ways and a person will need to come up with
new and innovative ways to overcome it or to make it better.
The word count should be approximately 750 words.
You need to create an A3 size infographic. The PDF file needs to be submitted through Turnitin on, or
before, the day of submission.
On the left hand side of your infographic please tell us who you are, this should include a
representation of two entrepreneurial personality profiles that you have engaged with during
the module.
On the right-hand side of your infographic please set out, using data and a minimum of 3
images, your identified social, economic or environmental challenge.
Please note:
The photos that you include in your infographic need to either be original or from a copyright free
source and be representative of the challenges that you identify in your local area. Please do not
include images of people in your original images.
Submission Instructions:
Infographic should be submitted in PDF format through Turnitin by 18:00 UK Time on 02/04/2024
Development of Skills and Attributes:
The module enables students to engage in Guided learning experiences outside of the classroom
where students work in diverse teams to explore their local community and identify social, economic,
or environmental challenges. In this way, students can adapt their approach depending on people,
environment and situation and develop their skills on self-reflection, dealing with uncertainty and build
their resilience. In identifying social, economic, or environmental challenges through observations and
through being open to new ways of thinking, students will develop their ability to think creatively
through embracing their entrepreneurial spirit to lead and drive positive change in their communities
thus learning how to act with integrity. Through peer reviewing each other’s enterprising traits and
entrepreneurial competencies, students will also begin to understand how to communicate
effectively using empathy and begin to develop an awareness of different cultures and how they can
respect diverse views and build trust and rapport among their peers. By engaging constructively in the
weekly activities and providing the required outputs, the students evidence how they get things done
This document is intended for Coventry University Group students for their own use in completing their
assessed work for this module. It must not be passed to third parties or posted on any website. Page 3 of 6
in a timely manner which then supports the successful submission and outcome of the summative
assessment.
Marking and Feedback
How will my assignment be marked?
Your assignment will be marked by the module team
How will I receive my grades and feedback?
Provisional marks will be released once internally moderated
Feedback will be provided by the module team alongside grades release.
You can access your grades and feedback via Solar. All grades and feedback will be held in the
Turnitin portal.
Your provisional marks and feedback should be available within 3 weeks (15 working days).
What will I be marked against?
Details of the marking criteria for this task can be found at the bottom of this assignment brief.
Assessed Module Learning Outcomes
The Learning Outcomes for this module align to the marking criteria which can be found at the end of
this brief. Ensure you understand the marking criteria to ensure successful achievement of the
assessment task. The following module learning outcomes are assessed in this task:

  1. Critically explore the role of entrepreneurship in addressing a range of social, economic, and
    environmental challenges.
  2. Develop a reflexive appreciation of their own entrepreneurial mind-set, competencies, and skillsets.
  3. Adopt a critical focus on how principles of responsible management education can shape
    entrepreneurial solutions.
  4. Demonstrate a range of transferrable skills e.g. (communication, creativity, problem-solving and
    social skills).
    Assignment Support and Academic Integrity
    If you have any questions about this assignment please see the Student Guidance on Coursework for
    more information.
    Spelling, Punctuation, and Grammar:
    You are expected to use effective, accurate, and appropriate language within this assessment task.
    This document is intended for Coventry University Group students for their own use in completing their
    assessed work for this module. It must not be passed to third parties or posted on any website. Page 4 of 6
    Academic Integrity:
    The work you submit must be your own, or in the case of groupwork, that of your group. All sources of
    information need to be acknowledged and attributed; therefore, you must provide references for all
    sources of information and acknowledge any tools used in the production of your work, including
    Artificial Intelligence (AI). We use detection software and make routine checks for evidence of
    academic misconduct.
    Definitions of academic misconduct, including plagiarism, self-plagiarism, and collusion can be
    found on the Student Portal. All cases of suspected academic misconduct are referred for
    investigation, the outcomes of which can have profound consequences to your studies. For more
    information on academic integrity please visit the Academic and Research Integrity section of the
    Student Portal.
    Support for Students with Disabilities or Additional Needs:
    If you have a disability, long-term health condition, specific learning difference, mental health
    diagnosis or symptoms and have discussed your support needs with health and wellbeing you may be
    able to access support that will help with your studies.
    If you feel you may benefit from additional support, but have not disclosed a disability to the
    University, or have disclosed but are yet to discuss your support needs it is important to let us know
    so we can provide the right support for your circumstances. Visit the Student Portal to find out more.
    Unable to Submit on Time?
    The University wants you to do your best. However, we know that sometimes events happen which
    mean that you cannot submit your assessment by the deadline or sit a scheduled exam. If you think
    this might be the case, guidance on understanding what counts as an extenuating circumstance, and
    how to apply is available on the Student Portal.
    Administration of Assessment
    Module Leader Name: Michele Curran
    Module Leader Email: ad0243@coventry.ac.uk
    Assignment Category: Artefact
    Attempt Type: Resit
    Component Code: Cw1
    This document is intended for Coventry University Group students for their own use in completing their
    assessed work for this module. It should not be passed to third parties or posted on any website. Page 5 of 6
    Assessment Marking Criteria
    Criterion Theory, concepts and models 30% Analysis, evaluation and application
    35%
    Critique, conclusions and /or
    recommendations 35%
    Exceptional
    First
    80 to 100%
    Exceptional. Clear and succinct use of
    relevant theoretical frameworks (e.g.,
    Entrecomp) as well as an appreciation of
    relevant theory supporting the Get2Test
    and Mindset concept
    Exceptional. Clear and succinct analysis,
    evaluation and application of at least 2
    other profile tests when representing
    one’s own personal development. Three
    photos identified for the chosen challenge.
    Exceptional. Clear and succinct critique and
    conclusions provided to support the
    identified challenge as relevant and
    feasible. Recommendations clearly linked
    to improving social, economic or
    environmental sustainability.
    First
    70 to 79%
    Excellent. Clear and succinct use of
    relevant theoretical frameworks (e.g.,
    Entrecomp) as well as an appreciation of
    relevant theory supporting the Get2Test
    and Mindset concept
    Excellent. Clear and succinct analysis,
    evaluation and application of at least 2
    other profile tests when representing
    one’s own personal development. Three
    photos identified for the chosen challenge.
    Excellent. Clear and succinct critique and
    conclusions provided to support the
    identified challenge as relevant and
    feasible. Recommendations clearly linked
    to improving social, economic or
    environmental sustainability.
    Upper Second
    60 to 69%
    Very good use of of relevant theoretical
    frameworks (e.g., Entrecomp) as well as
    an appreciation of relevant theory
    supporting the Get2Test and Mindset
    concept
    Very good analysis, evaluation and
    application of at least 2 other profile tests
    when representing one’s own personal
    development. Three photos identified for
    the chosen challenge.
    Very good, clear critique provided to
    support the identified challenge as relevant
    and feasible with conclusions and some
    good recommendations for improving
    social, economic or environmental
    sustainability.
    Lower Second
    50 to 59%
    Good use of relevant theoretical
    frameworks (e.g., Entrecomp) as well as
    an appreciation of relevant theory
    supporting the Get2Test and Mindset
    concept
    Good analysis, evaluation and application
    of at least 1 profile test when
    representing one’s own personal
    development. Three photos identified for
    the chosen challenge.
    Good critique provided to support the
    identified challenge as relevant and feasible
    but limited recommendations to improving
    social, economic or environmental
    sustainability.
    This document is intended for Coventry University Group students for their own use in completing their
    assessed work for this module. It should not be passed to third parties or posted on any website. Page 6 of 6
    Third
    40 to 49%
    Sufficient to meet the learning outcomes.
    Basic use of relevant theoretical
    frameworks (e.g., Entrecomp) as well as
    an appreciation of relevant theory
    supporting the Get2Test and Mindset
    concept
    Sufficient to meet the learning outcome.
    Basic analysis, evaluation and application
    of at least 1 profile test when representing
    one’s own personal development. Three
    photos identified for the chosen challenge.
    Sufficient to meet the learning outcomes.
    Basic conclusions as to the relevance and
    feasibility of the identified challenge with
    limited recommendations that link to social,
    economic or environmental sustainability.
    Fail
    30 to 39%
    Learning outcomes not met. Limited or
    minimal theory, concepts or models used,
    missing certain sections
    Learning outcomes not met. Limited or
    minimal analysis, evaluation and
    application, missing certain sections.
    Learning outcomes not met. Limited or
    minimal conclusions, missing
    certain sections or
    recommendations
    Fail
    0 to 29%
    Learning outcomes not met. Insufficient or
    section missing or irrelevant information
    provided.
    Learning outcomes not met. Insufficient or
    section missing or irrelevant information
    provided.
    Learning outcomes not met. Insufficient or
    section missing
    or irrelevant information provided.

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