TopAceEssays

1. General Assessment Guidance

• Your summative assessment for this module is made up of this 5000 words submission which
  accounts for 100% of the marks
• Please note late submissions will not be marked.
• You are required to submit all elements of your assessment via Turnitin online access. Only
  submissions made via the specified mode will be accepted and hard copies or any other digital
  form of submissions (like via email or pen drive etc.) will not be accepted.
• For coursework, the submission word limit is 5000 words. You must comply with the word count
  guidelines. You may submit LESS than 5000 words but not more. Word Count guidelines can be
  found on your programme home page and the coursework submission page.
• Do not put your name or contact details anywhere on your submission. You should only put
  your student registration number (SRN) which will ensure your submission is recognised in the
  marking process.
• A total of 100 marks are available for this module assessment, and you are required to achieve
  minimum 50% to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any content which
  is already published by other author(s) and is not referenced will be considered as a case of
  plagiarism.
  You can find further information on Harvard Referencing in the online library on the VLE. You can
  use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
• BPP University has a strict policy regarding authenticity of assessments. In proven instances of
  plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to
  read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which
  are available on VLE in the Academic registry section.
• You should include a completed copy of the Assignment Cover sheet. Any submission without
  this completed Assignment Cover sheet may be considered invalid and not marked.
  4

1. Assessment Brief
   Introduction
   This business project assessment will require a 5000-word consultancy report on your chosen
   company. Your chosen company is your client who has asked you to provide the consultancy report.
   The report should cover the following key areas:
2. Introduction
3. Challenges / problems the client is facing: Identified issues with how this is connected to the
   current affairs. Plus, an examination of the problem from the consultant’s perspectives
4. Purpose of the report
5. Stakeholder analysis – need to analyse how current issues are impacting on stakeholders.
6. Evaluation and analysis with secondary data
7. Recommendations / solutions to the problem.
   You are required to show your understanding of the importance of strategy in business. You will also
   need to discuss how your project would impact stakeholders and provide relevant recommendations
   or solutions which could be of value to your chosen organisation.
   Business Consultancy Report Structure
   The following structure reflects a common way of organising final business reports. You are advised
   to follow this structure, but you can adapt it to reflect the exact nature and details of your project in
   liaison with in-class supervisors.

• PP Declaration Page
• Title page
• Table of contents
• List of figures/tables/abbreviations – if required
• Executive summary
• Introduction
• Challenges / problems the client is facing: Identified issues with how this is connected to the
  current affairs. Plus, an examination of the problem from the consultant’s perspectives
• Purpose of the report
• Stakeholder analysis – need to analyse how current issues are impacting on stakeholders.
• Evaluation and analysis with secondary data
• Recommendations / solutions to the problem.
• Harvard references
• Appendices (if required)
  The whole report should be 5,000 words. The front cover, table of contents, bibliography, and
  appendices are not included in this limit.
  5
  Word Count Breakdown
  Your total word count for the business project is 5000 words. It is important that you ensure you
  cover each section thoroughly. In order to do this, it is recommended that you allocate an
  approximate word count to each section of the project. Below is an example you could use:
  Section of the report Approximate word count
  Executive summary 500
  Section 1. Introduction 300
  Section 2. Challenges / problems the client is facing 500
  Section 3. Purpose of the report 100
  Section 4. Impact of research on stakeholders 600
  Section 5. Evaluation and analysis of secondary data 2000
  Section 6. Recommendations and conclusion 1000
  Total 5000
  Please note that the above word count is an approximation and should only be used as a rough
  guide.
  Breakdown of Marks
  This business project will be marked out of a total of 100.
  The table below shows the mark breakdown for each section. Each section is assessed based on the
  Marking Criteria which can be found at the end of this assessment brief.
  Section of the report Breakdown of marks
  Executive summary 10
  Section 1. Introduction 5
  Section 2. Challenges / problems the client is facing 10
  Section 3. Purpose of the report 10
  Section 4. Impact of research on stakeholders 15
  Section 5. Evaluation and analysis of secondary data 30
  Section 6. Recommendations and conclusion 15
  Presentation, grammar and punctuation, referencing style and
  reading
  5
  Total 100
  6
  Guidelines
  Executive Summary
  You are expected to write one page (approximately 500 words) of an executive summary. The
  executive summary is not to introduce your report but should be a summary of the whole report.
  You will therefore need to write this after you complete your report.
  It should include what your identified issues were, and what your purpose of the report was. You are
  required to discuss how your report would impact on main stakeholders. You should also summarise
  your critical evaluation results.
  Your executive summary should be concluded by any recommendations, making up the final part of
  your executive summary.
  Your readers should be able to understand the focus of your project just by reading the executive
  summary.
  Introduction
  You could write this section with three different areas. The first area can be used to explain the
  context of your consultancy report.
  The second part could be used to briefly discuss the current issues in your selected company. This
  area will be the summary of next section but you need to set the scene here.
  The final part of this section will need to include how the report will be structured, and what your
  readers can expect to take from your report.
  Challenge / problems the client is facing
  You could discuss existing or potential future issues caused by current affairs.
  If you decide to discuss current / existing issue(s), you would need to evaluate why your chosen
  company [client company] has been facing these issues and connect these issues to current affairs.
  If you would like to discuss possible future issues which might occur because of the current affairs,
  you would need to discuss, as consultant’ perspective, why your client company might face
  challenges in future because of current affairs.
  Purpose of the report
  You would need to state the purpose of the report. You could explain why you are evaluating
  specific issues and how this would benefit your client company. Your purpose of the report should
  be justified by the identified issues established in the section 2. Your purpose of the report will form
  the question you later evaluate and suggest recommendations for.
  7
  Impact of Research on Stakeholders
  In this section, you will firstly need to identify who your internal and external stakeholders are in
  relation to your report. You will also need to discuss how your project is connected to different
  groups of internal and external stakeholders, and finally evaluate how your project would impact
  these stakeholders.
  Evaluation and analysis with secondary data for your purpose of the report
  This section is to show your critical evaluation skills.
  You would need to collect secondary data and analyse the data to answer your purpose of the
  report. You could include tables or charts using existing data you have collected if you wish to. You
  should ensure that sources of data are referenced correctly.
  For the critical evaluation, you may be able to use theoretical frameworks or evaluate data you
  collected without specific frameworks. However, you need to remember that you would need to
  compare and contrast different data and discuss how different data shows different perspective for
  your purpose of the report.
  Recommendations and Conclusions
  Your recommendations should be justified by the results of your analysis and critical evaluation, and
  you must also ensure that these recommendations are connected to your purpose of the report. It
  may be helpful for your readers if you remind them in this section what your purpose of the report
  was, and how this has been answered by your recommendations.
  For the conclusion, you will need to address the key issues you have evaluated and how you have
  answered the purpose of your report. You should use evidence from the previous sections to
  support your conclusion.
  Presentation
  You should use the Harvard referencing system throughout the report and make sure there are no
  errors in spelling or grammar. You will need to use academic writing and your language should be
  clear and precise.
  Your report must use a consistent approach to headings, tables and graphs. Pages should be clearly
  numbered, and this should correspond to the page numbers provided in the table of contents.
  You will need to show a broad range of reading including academic journal articles.
  8

1. Marking Guideline
   Low Fail
   0-39%
   Fail
   40-49%
   Pass
   50-59%
   Merit
   60-69%
   Distinction
   70-100%
   1.1 Executive
   Summary (1)
   Weak summary of
   the report
   Limited summary of
   the report
   Basic summary of the
   report.
   A good summary of the
   entire report.
   Excellent summary of the
   entire report.
   1.2 Executive
   Summary (2)
   A repeat of the
   Introduction.
   Limited summary of
   the report;
   recommendations
   missed.
   Part of the Executive
   Summary is included
   in the introduction.
   Readers can understand
   what the report is about
   including recommendations
   however some points have
   been missed.
   Readers can understand the
   entire report including the
   recommendations.
   2.1 Introduction Weak introduction
   was provided to
   the business
   project and to set
   the scene
   Limited introduction
   was provided to the
   business project but
   not enough
   information to set
   the scene.
   Basic induction has
   been provided
   introducing the
   business project but
   lacks depth and a lack
   of focus for the
   project.
   A solid introduction that
   includes explaining what the
   business is aiming to achieve
   and some basic information
   regarding how this will be
   achieved.
   A detailed introduction
   which not only sets out what
   the business project aims to
   achieve but also provide a
   clear sense of direction.
   2.2
   IntroductionRationale
   Weak rationale was
   provided to
   support the
   research proposal.
   Limited rationale
   was provided to
   support the research
   proposal.
   Basic rationale
   justifying the research
   proposal should be
   included.
   A good rationale justifying
   why this is a credible
   research proposal should be
   included.
   A comprehensive and
   detailed outline of the
   planned approach for the
   research and a clear
   rationale of why they have
   chosen to conduct this
   research project.
   9
   Low Fail
   0-39%
   Fail
   40-49%
   Pass
   50-59%
   Merit
   60-69%
   Distinction
   70-100%
   3.1 Identified
   issues
   Weak discussion of
   issues faced by the
   client.
   Limited attempt to
   identify issues.
   Unclear
   challenges/theme
   were discussed.
   Basic discussion to
   identify issues.
   Issues identified well with
   supporting evidence.
   Clear issues identified with
   supporting evidence and
   analysis.
   3.2 Evaluation of
   issues
   Weak discussion
   and evaluation to
   identify issues that
   the client is facing
   or might face in the
   future.
   Limited discussion
   and evaluation to
   identify issues that
   the client is facing or
   might face in the
   future.
   Basic discussion and
   evaluation to identify
   issues that the client is
   facing or might face in
   the future.
   Good discussion and
   evaluation to identify issues
   that the client is facing or
   might face in the future.
   Excellent discussion and
   evaluation to identify issues
   that the client is facing or
   might face in the future with
   supporting
   references.
   3.3 Connection
   with current
   affairs
   Weak connection
   between issues and
   current affairs.
   Limited connection
   to current affairs and
   there is a major flaw
   in the argument.
   Basic attempted to
   connect to current
   affairs but there are
   flaws in the argument.
   Good evaluation to show the
   connection between current
   affairs and issues the
   company is facing / would
   face.
   Excellent critical evaluation
   to prove the connection
   between current affairs and
   issues the company is
   facing/would face and all
   argument is supported by
   appropriate references.
   4.1 Purpose of
   report
   Weak or random
   purpose of the
   report.
   Limited purpose of
   the report.
   An attempt to design a
   purpose of the report
   but it is vague,
   general, or too broad.
   Good purpose of the report
   which has been partly
   justified with identified
   issues.
   Excellent purpose of the
   report which has been fully
   justified with identified
   issues.
   4.2 Justification
   of purpose of
   report
   Weak justification
   of purpose of the
   report.
   Limited purpose of
   the report and weak
   justification with
   identified issues.
   There is a clear
   purpose of the report
   but not justified with
   identified issues.
   Good discussion of why the
   purpose of the report should
   be evaluated. However, still,
   one or two objectives are
   unclear.
   Excellent connection
   between purpose of the
   report and identified issues
   has been demonstrated.
   4.3 Discussion of
   the purpose of
   the report
   Weak discussion of
   purpose of the
   report.
   Limited discussion of
   purpose of the
   report.
   Basic but unclear
   discussion of why the
   purpose of the report
   should be answered.
   Good discussion of why the
   purpose of the report should
   be answered.
   Excellent discussion of why
   the purpose of the report
   should be answered.
   10
   Low Fail
   0-39%
   Fail
   40-49%
   Pass
   50-59%
   Merit
   60-69%
   Distinction
   70-100%
   5.1 Internal and
   external
   stakeholder
   Weak internal /
   external
   stakeholders
   identified.
   Identified some
   internal and/or
   external
   stakeholders but
   limited evaluation of
   impact.
   Identified some
   internal and/or
   external stakeholders
   but basic evaluation of
   impact.
   Identified internal and
   external stakeholders with
   good evaluation but some
   stakeholders are missed.
   Identified all internal and
   external stakeholders with
   excellent evaluation.
   5.2 Stakeholder
   analysis
   Weak stakeholder
   analysis presented.
   Limited stakeholder
   analysis, not relevant
   to the report.
   Satisfactory
   stakeholder analysis
   demonstrated.
   Good stakeholder analysis is
   provided.
   A full and extensive
   stakeholder analysis is
   included.
   5.3 Impact on
   Stakeholders
   Weak discussion of
   how the report
   would impact
   stakeholders.
   Limited discussion of
   how the report
   would impact some
   of the stakeholders.
   Satisfactory evaluation
   of how the report
   would impact some of
   the stakeholders.
   Good evaluation of how the
   report would impact most
   stakeholders.
   Showed critical evaluation of
   how the report would
   impact each stakeholder.
   6.1 Secondary
   data collection
   Weak data or
   discussion which
   attempts to
   achieve the aims
   and objectives of
   the project.
   Limited data or
   discussion which
   attempts to achieve
   the aims and
   objectives of the
   project.
   Evidence shows that
   some data was used
   with basic discussion.
   A good level of secondary
   data and information that
   links to the report.
   Excellent level of data
   collection and analysis which
   includes both breadth and
   depth.
   6.2 Link with
   purpose of the
   report
   Weak discussion
   has been
   attempted.
   Limited discussion
   provided but little
   connection to the
   rest of the report.
   Basic discussion of
   how the purpose
   connects to the rest of
   the report.
   Evaluation and discussion
   demonstrate a good
   connection of the report.
   The discussion is critical in
   nature and provides a good
   evaluation of the findings.
   Low Fail
   0-39%
   Fail
   40-49%
   Pass
   50-59%
   Merit
   60-69%
   Distinction
   70-100%
   11
   6.3 Critical
   evaluation
   Weak integration
   of evidence and /
   or connection to
   purpose of the
   report.
   Limited integration
   of evidence and/or
   connection to
   purpose of the
   report.
   Basic integration of
   evidence. It shows
   basis connection to
   the purpose of the
   report.
   Good integration of
   evidence. It shows basis
   connection to the purpose of
   the report.
   Excellent discussion of
   data/information that
   directly links to purpose of
   the report.
   6.4 Critical
   evaluation (2)
   Weak discussion
   throughout which
   adds little or no
   value to the
   project.
   Limited discussion
   throughout which
   adds little or no
   value to the project.
   Evidence of basis an
   overall convincing
   argument but may
   have gaps, or
   inconsistencies.
   Evidence of an argument
   that is generally convincing
   with good internal
   consistency and addresses
   most issues.
   Excellent and convincing
   argument that addresses
   issues including uncertainties
   and conflicts in the critical
   evaluation.
   6.5 Limitations of
   the report
   Weak articulation
   of limitations of the
   report.
   Limited articulation
   of limitations of the
   report.
   Basic use of
   information to
   articulate limitations
   of the report.
   Good use of information to
   articulate limitations of the
   report.
   Excellent use of information
   to articulate limitations of
   the report.
   7.1
   Recommendation
   s
   Weak
   recommendations
   provided that are
   not connected to
   evaluation of
   secondary data.
   Some
   recommendations
   provided with
   limited connection
   to evaluation of
   secondary data.
   Suggested
   recommendations are
   realistic but would not
   answer the purpose of
   the reports or resolve
   identified issues
   adequately.
   Recommendations are
   realistic and demonstrate
   good connection to the
   results of critical evaluation.
   Recommendations would
   resolve all issues identified
   at in the report; very well
   addressed purpose of the
   report.
   7.2 Conclusion Weak conclusion
   provided.
   Limited conclusion
   provided.
   Basic nature of
   conclusion provided.
   A good conclusion is
   provided without repeating
   previous contents.
   Very well-written conclusion
   without errors.
   Low Fail
   0-39%
   Fail
   40-49%
   Pass
   50-59%
   Merit
   60-69%
   Distinction
   70-100%
   12
   8.1 Structure and
   Presentation
   Weak structure and
   presentation.
   Poor structure and
   presentation.
   Adequate structure
   and presentation.
   Some formatting
   errors, but the report
   is reasonably
   professional in
   appearance.
   Good structure and
   presentation.
   Excellent structure and
   presentation.
   8.2 References Weak references
   with multiple
   inconsistencies,
   errors, or
   omissions.
   Poor references with
   multiple
   inconsistencies,
   errors, or omissions.
   Acceptable references
   with minor or
   insignificant errors or
   omissions.
   Full and appropriate
   references with minor or
   insignificant errors.
   Precise, full, and appropriate
   references with no errors.
   8.3 Language Weak use of
   language, unclear
   expression of
   though, significant
   grammar and
   punctuation errors.
   Generally
   understandable use
   of language but
   significant errors in
   expression affecting
   overall clarity.
   Satisfactory use of
   language with minor
   errors in grammar and
   punctuation.
   Clear and precise use of
   language, allows a complex
   argument to be easily
   understood and followed.
   Excellent use of language
   expressing complex thought
   with clarity, accuracy, and
   precision which furthers and
   enhances the argument.
   8.4 Reading Weak range of
   reading sources
   and heavy reliance
   on internet
   sources, such as
   Wikipedia, blogs, or
   Google searches.
   Use of sources and
   publications
   irrelevant to the
   topic investigated.
   Limited reading and
   heavy reliance on
   internet sources,
   such as Wikipedia,
   blogs, or Google
   searches.
   Satisfactory reading
   but main reliance is on
   internet sources, such
   as Wikipedia, blogs, or
   Google searches.
   Use of a good range of
   academic sources –
   academic articles and
   journals.
   Wide, broad, and
   comprehensive reading list
   which includes the use of
   academic journals and
   articles

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